“The choice of flooring for the Bang & Olufsen Flagship store in Soho was based on a few important factors. The most important being that we needed a material that complements the experience of the store. Choosing a wooden floor supported the overall acoustical experience while the material communicated a warm, inviting atmosphere. Dinesen’s wide HeartOak planks added the exclusive feel of the store while echoing the quality of natural, honest materials. We felt that Dinesen’s approach to wood and honest materials was reflected in our way of addressing and integrating materials in design. The choice of treatment was also relevant in communicating this mindset. Invisible Oil (Bona) left the wood almost as natural as the raw product, so the customer could really feel the oak and sense its outstanding properties.”

– The architecture and design team, Bang & Olufsen