Bang & Olufsen’s flagship store in Soho, New York, is a space that engages all the senses, where the acoustic qualities and the interior design in particular help create an atmosphere of well-being. TPG Architecture used solid HeartOak plank flooring to create a space with optimal balance and ambience.
Shop – Soho, New York City, USA
Architects – TPG Architecture
Photographer – David Mitchell
Thickness: 30 mm. Width: 400 mm. Length: 2–5 m.
Finish: Invisible Oil
In the Soho district, the beating heart of New York City, stands a building with a beautiful, dark facade, its architectural ornamentation preserved, that forms a striking contrast to the modern Bang & Olufsen products on display inside.
The interior of the flagship store is carefully designed to provide a customer experience that engages all the senses. The room's acoustics, mood, scent and overall expression all contribute to a sense of well-being.
B&O’s aesthetic design products are on display in an open, high-ceilinged room. Naked walls in the city’s characteristic brownstones and large windows taking in the urban life outside frame the setting, while floors in solid Dinesen HeartOak planks form the base.